Here's some promising news about Android monetization. DeNA says that Rage of Bahamut, which was the #1 grossing game on both Android and iOS yesterday, is earning about the same revenue per day from both platforms. It's a single data point, but it goes against recent studies from companies like Flurry that say that Android lags behind in terms of monetization by a factor of 4-to-1. "Contrary to what we read, we've been very happy with Android monetization," DeNA director and Ngmoco CEO Neil Young says. "There is not a big discrepancy between the two now." DeNA is a Japanese multi-billion dollar mobile gaming giant that has been trying to crack Western markets over the last three years. It spent up to $403 million to buy a U.S. mobile gaming company started by EA veterans called Ngmoco in 2010, and then it took about a year for the company to fully launch a global mobile gaming network called Mobage. But Rage of Bahamut's reign at the top of the charts is a sign that these efforts are starting to bear some fruit. The title has at the top of Google Play's charts for six weeks. "This has never really been a sprint for us. It's been a marathon," Young says.
Thursday, June 14, 2012
The #1 Grossing Game On Android And iOS, DeNA?s Rage Of Bahamut, Has Almost Even Revenues From Both
Here's some promising news about Android monetization. DeNA says that Rage of Bahamut, which was the #1 grossing game on both Android and iOS yesterday, is earning about the same revenue per day from both platforms. It's a single data point, but it goes against recent studies from companies like Flurry that say that Android lags behind in terms of monetization by a factor of 4-to-1. "Contrary to what we read, we've been very happy with Android monetization," DeNA director and Ngmoco CEO Neil Young says. "There is not a big discrepancy between the two now." DeNA is a Japanese multi-billion dollar mobile gaming giant that has been trying to crack Western markets over the last three years. It spent up to $403 million to buy a U.S. mobile gaming company started by EA veterans called Ngmoco in 2010, and then it took about a year for the company to fully launch a global mobile gaming network called Mobage. But Rage of Bahamut's reign at the top of the charts is a sign that these efforts are starting to bear some fruit. The title has at the top of Google Play's charts for six weeks. "This has never really been a sprint for us. It's been a marathon," Young says.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.