With Key New Hire & Acquisition, YC-Backed Loyalty Card Startup FiveStars Readies Nationwide Expansion

FiveStars, the loyalty card solution originally launched out of Y Combinator's Winter 2011 class, and now backed by $14 million in outside funding, is announcing a key new hire in its quest to expand the business nationwide: Pat Eastburn, formerly VP of sales for AT&T Interactive (now YP Holdings), will now serve as FiveStars' VP of local sales. Along those same lines, the company is also announcing the acquisition of Miami-based Freqent, a smaller, app-based loyalty startup that will help FiveStars with its expansion into the Florida market.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/JpjEtFT66xk/

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