Saturday, March 30, 2013

Millennials poised to redefine the auto market

For most automakers, baby boomers are the proverbial 800-pound gorilla that still drives the industry, the biggest buying group in terms of raw vehicle sales and, in particular, the generation spending the most for each of the cars they buy.

But manufacturers are preparing for the arrival of a new group that could soon not only outnumber the boomers but also demand some big changes in the type and size of vehicles the industry produces. Generation Y, also known as the millennials, offer both tantalizing opportunities and major challenges, according to executives at this year?s New York International Auto Show.

Slideshow: The 2013 New York Auto Show

Millennials are becoming ?the new face? of American auto buyers, asserted Jim Farley, Ford Motor Co.?s global sales and marketing chief, during his keynote speech at the auto show. ?And we?ll be surprised,? he added, ?by what they choose.?

According to U.S. Census Bureau data, there are more than 80 million American consumers approaching age 30, which means that each year millions more are moving into the new vehicle buying demographic. Indeed, according to the recent ?Gen Y in the Driver?s Seat? study by consulting firm Deloitte, they already represent about 40 percent of the nation?s potential car buying population ? though they are still well outnumbered by boomers when it comes to the number of new vehicles sold each year.

Chevy Rolls Out New 2014 Camaro

In fact, that ?potential? doesn?t necessarily translate into the same mindset toward buying and owning cars that was seen when boomers came of age. Nearly a third of American 19-year-olds haven?t bothered to get a driver?s license, according to a new study, continuing a downward trend that finds fewer and fewer millennials plugging into the American car culture.

?Virtual contact reduces the need for actual contact,? suggested Michael Sivak, co-author of the study by the University of Michigan Transportation Research Institute. ?We found that the percentage of young drivers was inversely related to the availability of the Internet.?

In 1983, well before the advent of texting, e-mail and online gaming, 83 percent of American 19-year-olds were licensed. By 2010, found UMTRI, that was down to around 70 percent.

Another study, jointly carried out by General Motors and Viacom?s MTV Scratch unit, found just 32 percent of 3,000 American millennials surveyed saying they were interested in cars ? though it also showed 69 percnet viewing the purchase of a car a ?milestone? in becoming an adult.

Which brand millennials turn to is also up in the air. Auto data-tracking service Edmunds.com finds that Japanese makers have steadily lost ground with millennials at the expense of Detroit and Korean makers ? a sharp reversal of the trend when baby boomers were first entering the new car market.

?Don?t think we have the millennials figured out," Ford senior marketing executive Amy Marentec recently said, but she added that domestic automakers are beginning to show signs of ?cracking the code.?

The market data suggest that younger buyers are generally more interested in green technology than their parents? generation, something that could drive demand for hybrids, plug-ins and battery vehicles. On the other hand, the higher cost for such technologies is so far restricting sales.

Millennials are downsizing, several executives said. That?s one of the reasons why Audi has such big hopes for the next-generation A3 sedan it showed reporters during a sneak peek in New York. It will become ?the third leg? for the brand, said Audi of America chief Scott Keogh, and should drive other makers to rethink the future of their bigger products.

Booming Sales Put Volkswagen of America Back in the Black

Keogh also emphasized that the new generation of buyers ?isn?t willing to compromise,? even though they?re on a tighter budget than boomers. They expect that even entry-level products have a much higher level of refinement ? and advanced features like infotainment systems capable of accessing social media services.

The new generation has ?an incredible taste for luxury,? echoed Ford?s Farley, adding that millennials now expect to get more for less, no longer expecting that they have to pay a substantial premium for high-line brands. ?And as the price of luxury cars drops,? he said, ?don?t be surprised if they make luxury cars their first (new vehicle) purchase.?

For the industry, delivering on those expectations could be challenging. It could strain resources in the short-term, but those brands which can meet the demand could come to dominate the new generation much as marques like Toyota, Nissan and Honda were the favorites of the boomers.

Source: http://feeds.nbcnews.com/c/35002/f/653351/s/2a24e569/l/0L0Snbcnews0N0Cbusiness0Cmillennials0Epoised0Eredefine0Eauto0Emarket0E1C9144290A/story01.htm

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Hello, Gizmodo reader! Let's have a quick talk. Over the next few weeks, we're going to be refining and expanding our areas of coverage. And we want you to help us separate the wheat from the chaff. More »


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After 40 years, Vietnam memories are still strong

The last U.S. combat troops left Vietnam 40 years ago Friday, and the date holds great meaning for many who fought the war, protested it or otherwise lived it.

While the fall of Saigon two years later is remembered as the final day of the Vietnam War, many had already seen their involvement in the war finished ? and their lives altered ? by March 29, 1973.

U.S. soldiers leaving the country feared angry protesters at home. North Vietnamese soldiers took heart from their foes' departure, and South Vietnamese who had helped the Americans feared for the future.

Many veterans are encouraged by changes they see. The U.S. has a volunteer military these days, not a draft, and the troops coming home aren't derided for their service. People know what PTSD stands for, and they're insisting that the government takes care of soldiers suffering from it and other injuries from Iraq and Afghanistan.

Below are the stories of a few of the people who experienced a part of the Vietnam War firsthand.

___

'PATRIOTISM NEEDS TO BE CELEBRATED'

Jan Scruggs served in Vietnam in 1969 and 1970, and he conceived the national Vietnam Veterans Memorial as a tribute to the warriors, not the war.

Today, he wants to help ensure that veterans of Iraq and Afghanistan aren't forgotten, either.

His Vietnam Veterans Memorial Fund is raising funds for the Education Center at the Wall. It would display mementos left at the black granite wall and photographs of the 58,282 whose names are engraved there, as well as photos of fallen fighters from Iraq and Afghanistan.

"All their patriotism needs to be celebrated. Just like with Vietnam, we have to separate the war form the warrior," Scruggs said in a telephone interview.

An Army veteran, Scruggs said visitors to the center will be asked to perform some community service when they return home to reinforce the importance of self-sacrifice.

"The whole thing about service to the country was something that was very much turned on its head during the Vietnam War," Scruggs said.

He said some returning soldiers were told to change into civilian clothes before stepping into public view to avoid the scorn of those who opposed the war.

"What people seemed to forget was that none of us who fought in Vietnam had anything to do with starting that war," Scruggs said. "Our purpose was merely to do what our country asked of us. And I think we did it pretty well."

___

'MORE INTERESTED IN GETTING BACK'

Dave Simmons of West Virginia was a corporal in the U.S. Army who came back from Vietnam in the summer of 1970. He said he didn't have specific memories about the final days of the war because it was something he was trying to put behind him.

"We were more interested in getting back, getting settled into the community, getting married and getting jobs," Simmons said.

He said he was proud to serve and would again if asked. But rather than proudly proclaim his service when he returned from Vietnam, the Army ordered him to get into civilian clothes as soon as he arrived in the U.S. The idea was to avoid confrontations with protestors.

"When we landed, they told us to get some civilian clothes, which you had to realize we didn't have, so we had to go in airport gift shops and buy what we could find," Simmons said.

Simmons noted that when the troops return today, they are often greeted with great fanfare in their local communities, and he's glad to see it.

"I think that's what the general public has learned ? not to treat our troops the way they treated us," Simmons said.

Simmons is now helping organize a Vietnam Veterans Recognition Day in Charleston that will take place Saturday.

"Never again will one generation of veterans abandon another. We stick with that," said Simmons, president of the state council of the Vietnam Veterans of America. "We go to the airport. ... We're there when they leave. We're there when they come home. We support their families when they're gone. I'm not saying that did not happen to the Vietnam vet, but it wasn't as much. There was really no support for us."

___

A RISING PANIC

Tony Lam was 36 on the day the last U.S. combat troops left Vietnam. He was a young husband and father, but most importantly, he was a businessman and U.S. contractor furnishing dehydrated rice to South Vietnamese troops. He also ran a fish meal plant and a refrigerated shipping business that exported shrimp.

As Lam, now 76, watched American forces dwindle and then disappear, he felt a rising panic. His close association with the Americans was well-known and he needed to get out ? and get his family out ? or risk being tagged as a spy and thrown into a Communist prison. He watched as South Vietnamese commanders fled, leaving whole battalions without a leader.

"We had no chance of surviving under the Communist invasion there. We were very much worried about the safety of our family, the safety of other people," he said this week from his adopted home in Westminster, Calif.

But Lam wouldn't leave for nearly two more years after the last U.S. combat troops, driven to stay by his love of his country and his belief that Vietnam and its economy would recover.

When Lam did leave, on April 21, 1975, it was aboard a packed C-130 that departed just as Saigon was about to fall. He had already worked for 24 hours at the airport to get others out after seeing his wife and two young children off to safety in the Philippines.

"My associate told me, 'You'd better go. It's critical. You don't want to end up as a Communist prisoner.' He pushed me on the flight out. I got tears in my eyes once the flight took off and I looked down from the plane for the last time," Lam recalled. "No one talked to each other about how critical it was, but we all knew it."

Now, Lam lives in Southern California's Little Saigon, the largest concentration of Vietnamese outside of Vietnam.

In 1992, Lam made history by becoming the first Vietnamese-American to elected to public office in the U.S. and he went on to serve on the Westminster City Council for 10 years.

Looking back over four decades, Lam says he doesn't regret being forced out of his country and forging a new, American, life.

"I went from being an industrialist to pumping gas at a service station," said Lam, who now works as a consultant and owns a Lee's Sandwich franchise, a well-known Vietnamese chain.

"But thank God I am safe and sound and settled here with my six children and 15 grandchildren," he said. "I'm a happy man."

___

ANNIVERSARY NIGHTMARES

Wayne Reynolds' nightmares got worse this week with the approach of the anniversary of the U.S. troop withdrawal.

Reynolds, 66, spent a year working as an Army medic on an evacuation helicopter in 1968 and 1969. On days when the fighting was worst, his chopper would make four or five landings in combat zones to rush wounded troops to emergency hospitals.

The terror of those missions comes back to him at night, along with images of the blood that was everywhere. The dreams are worst when he spends the most time thinking about Vietnam, like around anniversaries.

"I saw a lot of people die," Reynolds said.

Today, Reynolds lives in Athens, Ala., after a career that included stints as a public school superintendent and, most recently, a registered nurse. He is serving his 13th year as the Alabama president of the Vietnam Veterans of America, and he also has served on the group's national board as treasurer.

Like many who came home from the war, Reynolds is haunted by the fact he survived Vietnam when thousands more didn't. Encountering war protesters after returning home made the readjustment to civilian life more difficult.

"I was literally spat on in Chicago in the airport," he said. "No one spoke out in my favor."

Reynolds said the lingering survivor's guilt and the rude reception back home are the main reasons he spends much of his time now working with veteran's groups to help others obtain medical benefits. He also acts as an advocate on veterans' issues, a role that landed him a spot on the program at a 40th anniversary ceremony planned for Friday in Huntsville, Ala.

It took a long time for Reynolds to acknowledge his past, though. For years after the war, Reynolds said, he didn't include his Vietnam service on his resume and rarely discussed it with anyone.

"A lot of that I blocked out of my memory. I almost never talk about my Vietnam experience other than to say, 'I was there,' even to my family," he said.

___

NO ILL WILL

A former North Vietnamese soldier, Ho Van Minh heard about the American combat troop withdrawal during a weekly meeting with his commanders in the battlefields of southern Vietnam.

The news gave the northern forces fresh hope of victory, but the worst of the war was still to come for Minh: The 77-year-old lost his right leg to a land mine while advancing on Saigon, just a month before that city fell.

"The news of the withdrawal gave us more strength to fight," Minh said Thursday, after touring a museum in the capital, Hanoi, devoted to the Vietnamese victory and home to captured American tanks and destroyed aircraft.

"The U.S. left behind a weak South Vietnam army. Our spirits was so high and we all believed that Saigon would be liberated soon," he said.

Minh, who was on a two-week tour of northern Vietnam with other veterans, said he bears no ill will to the American soldiers even though much of the country was destroyed and an estimated 3 million Vietnamese died.

If he met an American veteran now he says, "I would not feel angry; instead I would extend my sympathy to them because they were sent to fight in Vietnam against their will."

But on his actions, he has no regrets. "If someone comes to destroy your house, you have to stand up to fight."

___

A POW'S REFLECTION

Two weeks before the last U.S. troops left Vietnam, Marine Corps Capt. James H. Warner was freed from North Vietnamese confinement after nearly 5 1/2 years as a prisoner of war. He said those years of forced labor and interrogation reinforced his conviction that the United States was right to confront the spread of communism.

The past 40 years have proven that free enterprise is the key to prosperity, Warner said in an interview Thursday at a coffee shop near his home in Rohrersville, Md., about 60 miles from Washington. He said American ideals ultimately prevailed, even if the methods weren't as effective as they could have been.

"China has ditched socialism and gone in favor of improving their economy, and the same with Vietnam. The Berlin Wall is gone. So essentially, we won," he said. "We could have won faster if we had been a little more aggressive about pushing our ideas instead of just fighting."

Warner, 72, was the avionics officer in a Marine Corps attack squadron when his fighter plane was shot down north of the Demilitarized Zone in October 1967.

He said the communist-made goods he was issued as a prisoner, including razor blades and East German-made shovels, were inferior products that bolstered his resolve.

"It was worth it," he said.

A native of Ypsilanti, Mich., Warner went on to a career in law in government service. He is a member of the Republican Central Committee of Washington County, Md.

___

A DIFFERENT RESPONSE

Chief Warrant Officer 5 Duane Johnson, who served in Afghanistan and is a full-time logistics and ordnance specialist with the South Carolina National Guard, said many Vietnam veterans became his mentors when he donned a uniform 35 years ago.

"I often took the time, when I heard that they served in Vietnam, to thank them for their service. And I remember them telling me that was the first time anyone said that to them," said Johnson, of Gaston, S.C.

"My biggest wish is that those veterans could have gotten a better welcome home," the 56-year-old said Thursday.

Johnson said he's taken aback by the outpouring of support expressed for military members today, compared to those who served in Vietnam.

"It's a bit embarrassing, really," said Johnson. "Many of those guys were drafted. They didn't skip the country, they went and they served. That should be honored."

___

ANTI-WAR ACTIVISM

John Sinclair said he felt "great relief" when he heard about the U.S. troop pull-out. Protesting the war was a passion for the counter-culture figure who inspired the John Lennon song, "John Sinclair." The Michigan native drew a 10-year prison sentence after a small-time pot bust but was released after 2 ? years ? a few days after Lennon, Stevie Wonder and others performed at a 1971 concert to free him.

"There wasn't any truth about Vietnam ? from the very beginning," said Sinclair by phone from New Orleans, where he spends time when he isn't in Detroit or his home base of Amsterdam.

"In those times we considered ourselves revolutionaries," said Sinclair, a co-founder of the White Panther Party who is a poet and performance artist and runs an Amsterdam-based online radio station. "We wanted equal distribution of wealth. We didn't want 1 percent of the rich running everything. Of course, we lost."

The Vietnam War also shaped the life of retired Vermont businessman John Snell, 64, by helping to instill a lifetime commitment to anti-war activism. He is now a regular at a weekly anti-war protest in front of the Montpelier federal building that has been going on since long before the start of the wars in Afghanistan and Iraq.

The Haslett, Mich., native graduated from high school in 1966 and later received conscientious objector status. He never had to do the required alternative service because a foot deformity led him to being listed as unfit to serve.

"They were pretty formative times in our lives and we saw incredible damage being done, it was the first war to really show up on television. I remember looking in the newspaper and seeing the names of people I went to school with as being dead and injured every single week," said Snell, who attended Michigan State University before moving to Vermont in 1977.

"Things were crazy. I remember sitting down in the student lounge watching the numbers being drawn on TV, there were probably 200 people sitting in this lounge watching as numbers came up, the guys were quite depressed by the numbers that were being drawn," he said. "There certainly were people who volunteered and went with some patriotic fervor, but by '67 or'68 there were a lot of people who just didn't want to have anything to do with it."

___

Dishneau reported from Hagerstown, Md., and Reeves reported from Birmingham, Ala. Also contributing to this report were Associated Press writers Chris Brummitt in Hanoi, Jocelyn Gecker in Bangkok, Gillian Flaccus in Tustin, Calif., Lisa Cornwell in Cincinnati, Kevin Freking in Washington, Wilson Ring in Montpelier, Vt., Susanne M. Schafer in Columbia, S.C., and Jeff Karoub in Detroit.

Source: http://news.yahoo.com/40-years-vietnam-memories-still-strong-150946156.html

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Friday, March 29, 2013

US launches new batch of graphic anti-smoking ads

NEW YORK (AP) ? Government health officials launched the second round of a graphic ad campaign Thursday that is designed to get smokers off tobacco, saying they believe the last effort convinced tens of thousands to quit.

The ads feature sad, real-life stories: There is Terrie, a North Carolina woman who lost her voice box. Bill, a diabetic smoker from Michigan who lost his leg. And Aden, a 7-year-old boy from New York, who has asthma attacks from secondhand smoke.

"Most smokers want to quit. These ads encourage them to try," said Dr. Tom Frieden, director of the Centers for Disease Control and Prevention.

The CDC campaign cost $48 million and includes TV, radio and online spots as well as print ads and billboards.

The spending comes as the agency is facing a tough budget squeeze, but officials say the ads should more than pay for themselves by averting future medical costs to society. Smoking is the leading cause of preventable illness and death in the United States. It's responsible for the majority of the nation's lung cancer deaths and is a deadly factor in heart attacks and a variety of other illnesses.

Last year's similar $54 million campaign was the agency's first and largest national advertising effort. The government deemed it a success: That campaign triggered an increase of 200,000 calls to quit lines. The CDC believes that likely prompted tens of thousands of smokers to quit based on calculations that a certain percentage of callers do actually stop.

Like last year, the current 16-week campaign spotlights real people who were hurt and disfigured by smoking. Terrie Hall, a 52-year-old throat cancer survivor makes a repeat performance. She had her voice box removed about a dozen years ago.

In last year's ad there's a photo of her as a youthful high school cheerleader. Then she is seen more recently putting on a wig, inserting false teeth and covering the hole in her neck with a scarf. It was, by far, the campaign's most popular spot, as judged by YouTube viewings and Web clicks.

In a new ad, Hall addresses the camera, speaking with the buzzing sound of her electrolarynx. She advises smokers to make a video of themselves now, reading a children's book or singing a lullaby. "I wish I had. The only voice my grandson's ever heard is this one," her electric voice growls.

One difference from last year: The new campaign tilts more toward the impact smokers have on others. One ad features a Kentucky high school student who suffers asthma attacks from being around cigarette smoke. Another has a Louisiana woman who was 16 when her mother died from smoking-related causes.

The return of the campaign is already being applauded by some anti-smoking advocates, who say tobacco companies spend more on tobacco product promotion in a week than the CDC spends in a year.

After decades of decline, the adult smoking rate has stalled at roughly 20 percent in recent years. Advocates say the campaign provides a necessary jolt to a weary public that has been listening to government warnings about the dangers of smoking for nearly 50 years.

"There is an urgent need to continue this campaign," said Matthew Myers, president of the Campaign for Tobacco-Free Kids, in a statement.

It would seem like a bad time for the CDC to be buying air time ? the agency is facing roughly $300 million in budget cuts as part of the government's sequestration cuts in federal spending. However, the ad money comes not from the CDC's regular budget but from a special $1 billion public health fund set up years ago through the Affordable Care Act. The fund has set aside more than $80 million for CDC smoking prevention work.

Frieden argues that the ads are extremely cost-effective ? spending about $50 million a year to save potentially tens of thousands of lives.

"We're trying to figure out how to have more impact with less resources," he said.

The ads direct people to call 1-800-QUIT-NOW. PlowShare Group, of Stamford, Conn., is again the advertising company that put the ads together.

___

Online:

CDC campaign: http://www.cdc.gov/tips

Source: http://news.yahoo.com/us-launches-batch-graphic-anti-smoking-ads-145519262.html

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Marriage debate revives questions about high court role as social change-maker

By Tom Curry, National Affairs Writer, NBC News

Underneath all the arcane legal fencing in this week?s Supreme Court oral arguments on marriage lies a basic question: Why should the justices take on the job of redefining marriage laws for the nation?

Is it the best venue for making decisions that could fundamentally change social institutions such as marriage? Is it the courts, in the person of unelected life-tenured justices? Or is it the democratic process in the states and in Congress?

The Supreme Court appeared ready to strike down the Defense of Marriage Act during Wednesday's oral arguments but it was a different story for Prop. 8 with Justices signaling that they may take a narrow approach to avoid setting a national precedent on the issue of same-sex marriage. California Attorney General Kamala Harris discusses.

At least some elected officials, including President Barack Obama and many Democratic members of Congress are saying to the high court: ?You decide this.?

Even some Democratic members of Congress, such as Sen. Patrick Leahy of Vermont, who voted for the 1996 Defense of Marriage Act (DOMA)?defining marriage as ?a legal union between one man and one woman as husband and wife,? told the high court in their amicus brief that they?d made a big mistake in 1996 -- and now they want the justices to fix it.

But at least some of the justices are pushing back and saying to the politicians: ?Why don?t you decide this??

Justice Samuel Alito said to Solicitor General Donald Verrilli?on Tuesday as Verrilli?was urging the court to strike down California's traditional marriage definition: ?You want us to step in and render a decision based on an assessment of the effects of this institution which is newer than cellphones or the Internet??

Alito said that he and his fellow justices ?do not have the ability to see the future,? implying that they shouldn?t be the lawmakers for American society.

This week North Dakota became the latest state to challenge Roe v. Wade ? moving to ban abortion as early as six weeks into pregnancy. On the heels of Arkansas and other states chipping away at abortion access, those caught up in the debate think abortion could soon be headed back to the Supreme Court. Planned Parenthood president Cecile Richards discusses.

The court does have experience in overriding decisions made by the people and their elected representatives and spurring fundamental social change ? for example, the Brown v. Board of Education decision that ordered an end to racial segregation in public schools in 1954 and the 1973 Roe v. Wade ruling that legalized most abortions nationwide.

Whether the court wants the job of social change-maker on marriage remains to be seen.

It may hinge on Justice Anthony Kennedy?s view of Section 3 of DOMA. If Kennedy and his colleagues strike down Section 3, then, as Verrilli said, it is ?difficult? to see how laws in the 38 states that define marriage almost exactly as Section 3 does would survive court challenges.

Both Charles Cooper, the lawyer defending California?s traditional marriage law before the court on Tuesday, and Paul Clement on Wednesday defending section 3 of DOMA, pleaded with the justices to let the democratic process work.

?Persuasion,? Clement said in his closing argument. ?That's what the democratic process requires. You have to persuade somebody you're right? That's going on across the country. Colorado, the state that brought you Amendment 2 (which essentially banned gay rights in the state in 1992), has just recognized civil unions. Maine, that was pointed to in the record in this case as being evidence of the persistence of discrimination because they voted down a statewide (same-sex) referendum, the next election cycle it came out the other way.?

Clement implied that the political momentum is all in the direction of gay and lesbian rights.

But he omitted mention of North Carolina, which last May became the thirtieth state in the union to amend its constitution to prohibit same-sex marriages. Three out of five North Carolina voters voted for the amendment.

Chief Justice Roberts also seemed to making a case for the court staying out of the fray, implying that gays and lesbians are powerful enough to get politicians? attention.

In an allusion to recent same-sex marriage endorsements by politicians such as Sen. Kay Hagan, D-N.C., and Sen. Rob Portman, R-Ohio, Roberts told lawyer Roberta Kaplan -- representing Edith Windsor, who is seeking to have DOMA overturned -- that ?political figures are falling over themselves to endorse your side of the case.?

He told Kaplan that ?the political force and effectiveness of people representing, supporting your side of the case? had led to laws being changed in nine states to allow same-sex couples to marry.

He asked ?You don't doubt that the lobby supporting the enactment of same sex-marriage laws in different states is politically powerful, do you??

Chip Somodevilla / Getty Images

George Washington University students and hundreds of others rally outside the Supreme Court during oral arguments in a case challenging the Defense of Marriage Act (DOMA) March 27, 2013 in Washington, DC.

Kaplan disagreed. Her argument and the Obama administration?s rests partly on a contention that gays and lesbians are a politically powerless minority.

In his brief, Verrilli?wrote that ?the final consideration is whether gays and lesbian people are ?a minority or politically powerless.? They are both.? If gays are powerless and are what the courts call ?a suspect class,? then?it is easier to strike down laws that affect them under Supreme Court precedents.

Evidence that gays and lesbians aren?t powerless is that politicians such as Hagan, who is up for re-election next year in a state that just banned same-sex marriages, are now not shy about joining the same-sex marriage cause.

But to say it?s no longer too politically risky for Hagan in North Carolina to endorse the right of same-sex couples to marry is not the same as saying there are now the votes in North Carolina to rescind the marriage law which voters enacted just last year.

Putting national polls aside for the moment, it may be useful to look at the pattern of voting in states where real, flesh-and-blood voters have recently voted on marriage.

Maryland voters last November approved a referendum that allows gay and lesbian couples to marry. The vote was 52.4 percent to 47.6 percent ? this is in a state that Obama carried with 62 percent.

The pattern reflected the long-standing urban/rural split in politics; urban and suburban counties such as Montgomery County, in the suburbs of Washington, D.C., approved the measure. Two-thirds of Montgomery County voters voted for it.

But in rural counties such as Harford County, the measure was defeated. It was also narrowly defeated in predominantly African-American Prince George?s County in the Washington suburbs.?

The pattern in the state of Washington, where voters last November approved a measure legalizing same-sex marriage, was the same. In suburban Snohomish County, 53 percent of voters voted for legal recognition of same-sex marriages; just across the mountains in rural Chelan County, 57 percent of voters rejected same-sex marriages.

Many of the 38 states that have traditional marriage laws have conservative electorates that more closely resemble rural counties' electorates than urban ones.?It may be, as Clement argued, that momentum will eventually move people in those 38 states to OK same-sex marriages, or it may be that Kennedy and his colleagues won?t wait, and will decide the question for them.

Related:

Supreme Court likely to advance gay marriage but stop short of broad ruling

Shifts on same-sex marriage come from surprising groups

Obama on rights of gay couples: 'It is time for the justices to examine this issue'

This story was originally published on

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Selling SEO to the C-Suite - Search Engine Watch (#SEW)

?Search sits at the core of online behavior. People spend more time on the Internet than watching TV. What customers put in the search bar is the expression of intent?, said Seth Besmertnik, CEO of Conductor, and presenter at the SEO in the Boardroom: Tangible Search Metrics session at SES New York. The session emphasized the importance of executive buy-in when it comes to investing in organic search, and a wealth of tips on how to go about winning it.

people-spend-more-time-on-internet-than-watching-tv

A Compelling Case for Investment in Organic Search

?SEO is about optimizing content so people can find it. Many people play a role in various stages of creating content, yet SEO often has no functional ownership of this process. It is imperative to get the C-suite engaged?, said Besmertnik. Before traveling down the path of strategy and implementation, you must first sell the C-Suite on making the investment in SEO.

Organic search is the indisputable leader in driving traffic that will convert to a website. Yet, it remains among of the lowest funding priorities when it comes to the website or marketing budget. Search marketing often attracts more of the budget, despite the fact that organic search delivers a higher rate of lead to close conversion than paid search, referral, social media, or outbound marketing.

conversion-by-channel-organic-search-vs-paid-referral-social-and-outbound-marketing

Despite the facts, ?organic search remains the most under-funded activity in web marketing?, said Besmertnik. He referenced data provided by Forrester and comScore indicating that allocation of search engine budgets is upside down.

While a mere 8 percent of search engine clicks come from paid search, 89 percent of the search budget is invested in search engine marketing. Conversely, while 92 percent of search engine clicks are organic in origin, a mere 11 percent of the search engine budget is invested in organic search.

paid-vs-organic-search-engine-click-and-spend-share

Besmertnik shared that when his organization inquired, organizations would reveal how little they invest in organic search. He used an example of a $100,000 per month budget where 10 percent spend on organic would be considered high, a mere 1 percent of the budget allocated to organic SEO is more the norm.

This could be discouraging to those championing SEO to the leadership team within their own organization, or that of a client. Fortunately, the facts are in the favor of SEO as a qualified investment. It is just a matter of communicating them to the right people, in a way they will understand and can respond to.

Speak Their Language

Besmertnik explained, ?most technical SEO professionals fail to communicate effectively with CEOs. They dive into details about link profiles, canonical URLs, missing alt tags, etc.? A technical discussion creates a technical barrier. Resist the temptation to dazzle them with terms you may use as a technician of your craft and focus instead on terms management is familiar with and understands.

One of the easiest ways to sell anything to the CEO, CFO, CMO, CTO, CIO or any other C-level executive, is to communicate with data. At the executive level, hype and industry trends mean very little until they directly impact the competitive edge and profitability of an organization.

Use Data to Demonstrate SEO Performance

To appeal to bottom-line focused executives, performance and ROI of any investment will be more heavily scrutinized than anywhere else in the organization. Which works to your advantage, when you are prepared to sell SEO.

A million people die, it?s a statistic, one person dies and its tragic. The same applies to keywords. CEOs actually care about keywords, perhaps even including the CEO?s name. Provide granular data that enables them to identify goals and view performance.

And, never forget there is a lot of ego and emotion invested in succeeding. Besmertnik reminds us that leadership, across the board, does not want to be beat by their competition or out-performed.

SEO is on the Rise

SEO as a skillset is on the rise. The number of SEO jobs increasing over the past year or two. And, Besmertnik shared that Conductor tracks the number of people on LinkedIn with SEO in their title or description - that number has jumped from 250,000 professionals in 2011, to 500,000 professionals in 2012.

In fact, some CEOs and executives from the C-Suite may consider themselves to be the SEO. For executives and other professionals who believe they know more than then they really do, satiate their desire to be engaged with frequent sharing of information, the way they want to see it. Or, educate them on focus of big picture for results, not just granular performance of one specific keyword.

Moderator Simon Heseltine, Director of SEO at AOL, suggested, ?when the CEO or other executives show interest in being more hands-on, offer them two options to participate, based on how to be involved if they wish to be.?

ROI and Revenue

Once you?ve sold the C-Suite on SEO, it will command budgetary investment as long as it delivers. Demonstrating ROI is an imperative when it comes to organic search.

As Besmertnik explains, even if you removed every hint of organic search traffic, you?d still get some level of search traffic. So, measuring performance can be as easy as subtracting the revenue generated by doing ?nothing? from the revenue generated to determine ROI of SEO.

He presented the following equation to illustrate:

SEO Revenue
- Revenue You?d Get From Doing Nothing
= ROI from SEO Investment

The following grid was presented by Besmertnik to gauge ROI of SEO.

charting-seo-roi

The top right if the chart represents the highest ROI. The bottom left represents the lowest ROI.

To be even more accurate, calculate costs of SEO that impact other roles and outcomes (cost of talent, crossover of data utilized for Paid search, programming, design, etc.) which expand the perceived value of investments made in natural search to the organization.

KPIs and Milestones

Search ranking data may not be enough to demonstrate SEO performance. To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events that impact search performance (server upgrades, impact of Panda, Penguin, etc.).

Engage the C-Suite

The session could have stopped there, but there was much more ground to cover. Chuck Price, CEO of Measurable SEO, jumped right into SEO in the Boardroom. He began his presentation by emphasizing that success in SEO no longer merely means being at the top of Page 1. Although SERPs are still a good indicator of success, you cannot judge overall success by these metrics alone.

Synchronize Business and SEO

?Business and SEO must be in sync. No buy-in, no sale,? Price said. ?If you cannot achieve buy-in from C-Suite, you will not attract the budget to execute your awesome marketing plan.?

He began the discussion asking ?Remember when it was easy to demonstrate SEO value?? It used to be Page 1 Ranking = Success. Today, rankings and traffic need to yield measurable improvement in revenues and profits. Price used several key topics to illustrate exactly how SEO can positively impact the bottom line.

SEO is Multi-Faceted

Price credited Eric Schmidt of Google, author of "The New Digital Age", due to be released on April 23, 2013 with the quote ?Authorship is the next big thing?. Price explained that essentially authorship = rankings, lack of authorship = anonymity.

Price emphasizes ranking on the long tail, not just head phrases. He also mentioned the value of other assets, explaining an optimized photo can now get more clicks than a page when properly optimized.

He encourages SEO professionals to tap into visibility metrics to identify top content in order to replicate and expand it, and identify the weakest content to be eliminated or revamped. In the context of referrals, Price recommends identifying ?most linked to? content and marketing it to attract organic referrals.

Price also offered a stream of valuable tips.

How to Promote Consensus Around SEO

  • Find a Cheerleader:?Leverage social media, relationships to create an internal champion for your cause.
  • Objections are inevitable:?Be prepared to show ROI with Plan A, have a back-up Plan B and C if budget is an issue.
  • Neutralize Naysayers:?People don't like change. Seek someone that person trusts to help you win them over.
  • Offer Metrics-Based Engagement:?No performance, no payment.
  • Show you have their best interest in mind:?Develop a track-record of generous contributions, and be prepared to remind them of your contribution and attention.
  • Timing is Everything:?Getting it right means asking lots of questions and offering the right solution at the right time.
  • Don?t Abandon Good Ideas:?If your ideas don?t get buy-in the first time, it doesn?t mean they were bad ideas. Be prepared to try later, or adapt to circumstances.
  • Make Proposal Simple and Clear:?Present proposals on a single page, perhaps with a link to the details. This increases understanding of the offer.
  • Co-Create the Solution with the C-Suite:?Sometimes you need to approach the project as a team, be prepared to collaborate your way to a solution.
  • Best Outcomes from Relationships and Team Collaboration:?All parties are more likely to be on board with the plan, and make sure it happens.
  • What?s in it For Me:?Articulate how they will benefit from the proposed solution.
  • Manage What You Measure:?Invest in what will directly impact how you will measure success (rank, keywords, landing pages, organic traffic, etc.)

Price stated that he believes that achieving the top of Page 1 may require deviation from Webmaster guidelines and the risk of a penalty by Google. I would add that the comfort level with this approach may vary by organization.

3 Tools for Measuring SEO

There were three tools mentioned by Price that SEO pros may find useful:

seoroicalculator-from-active-web-group

SEO ROI and Cost of Customer Acquisition Calculator

seoroicalculator-com

SEO ROI Calculator

custom-google-analytics-report-sharing-jill-whalen

Custom Reports ? SEO Dashboard via Jill Whalen


ClickZ & Efectyv Marketing

Convergence Analytics: Digital Measurement in Transition
This joint report by ClickZ and Efectyv Marketing seeks to identify how the evolution of digital analytics affects and challenges practitioners, vendors, and investors. Download it today!

Source: http://searchenginewatch.com/article/2258019/Selling-SEO-to-the-C-Suite

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Reuters: Wal-Mart looking into crowd-sourcing online delivery

Reuters WalMart looking into crowdsourcing online delivery

Walmart is considering the slightly insane sounding idea of using its in-store customers to deliver online orders to help it compete with bricks and mortar-less competitors like Amazon, according to Reuters. The big box outfit currently ships internet purchases out from just 25 of its stores, using the likes of FedEx to handle delivery, but plans to drastically increase that number going forward. In theory, customers could sign up for the chore and drop packages off to customers who are on their route home in exchange for a discount on their shopping bill. CEO Joel Anderson he could "see a path to where this is crowd-sourced," adding that "this is at the brain-storming stage, but it's possible in a year or two." Naturally, there's a gauntlet of insurance, theft, fraud and legal issues to be overcome -- along with the slightly skeevy idea of having a random stranger arrive with your packages.

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Source: Reuters

Source: http://www.engadget.com/2013/03/28/reuters-wal-mart-looking-into-crowd-sourcing-online-delivery/

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