Social Media Adds Personality | Business Media

Social Media Adds Personality

Article by Ramadama Dingdong

Before I begin, let me say that social media marketing can help your business or organization succeed, at two very important things: raising consumer awareness for your company, products or services, and for accessing relevant online consumer conversations; that can have a positive or adverse affect on your Industry, your business or organization; and it?s technology. Believe me when I say, if your intention is to use your social media resources, to aggressively sell your products or services; you are certain to be disappointed by your return on investment (ROI). Simply put, communities like Twitter and Facebook are for socializing, not selling (period).

To be truly successful at social media marketing, businesses and organizations must implement a personalized social strategy, that includes genuine participation, acknowledgement, consistency, persistence and perseverance. The result of applying this Internet marketing method, will be a strong and loyal customer base, which allows your business and brand to forge meaningful and long term relationships; with new and existing clients. Furthermore, this personalized approach to social media marketing, also encourages business owners and officers of the company to stay informed about matters related to their Industry, as well as any positive or negative changes in the marketplace; that could influence consumer needs, supply and demand. Furthermore, by observing, listening to and participating with consumers in the marketplace, businesses can anticipate, prepare and react to marketplace changes; that could help or hurt the company?s well-guarded revenues or reputation.

If businesses can learn to apply their branded social media content creatively, and effectively raise consumer awareness, educate their target market and build their brand?s reputation, then their social media marketing efforts will bring measurable benefits; and meaningful rewards. But, before that can happen, business owners have to understand that by actively participating in the online community, they will help to generate positive exposure for your products or service; and help to continuously monitor and effectively address the consumer audience?s ever-changing needs. Furthermore, social media resources can provide your business with the valuable information it requires, to anticipate and react to behavior changes in the marketplace, that could have a beneficial or adverse affect on consumer sentiment; and potentially help or harm your branding efforts. With that being said, businesses that choose not to recognize the benefits of utilizing social media, to actively participate in the consumer and marketplace conversation, will eventually be overtaken by their competitors who are; and probably won?t even see it coming.

About the Author

Affectionately known to his friends as the Swamp Ass, Ramadama Dingdong is a focused entrepreneur, Internet marketing consultant and search engine marketing manager.

Businesses no longer have a choice: if they are not using Social Media, they are missing out on the conversation that people are having about their products & services. Now is the time to join The Digital Revolution! Businesses of all sizes, especially small businesses, need to take advantage of this inexpensive and influential medium. Social Media is an extremely effective way to engage with your target audience and build your brand online. Social Media can also help businesses manage and monitor the reputation and good name they have worked so hard to build. Whether your goal as a business is brand awareness, reputation management, customer engagement or generating new leads, Social Media is the place to be. Small businesses often struggle with the relevance of social media and how it will affect their goals. We hear all the time ?which channels are best for my business?? and ?how do I manage my social media accounts?? Don?t get left behind, learn how Davanti Digital Media can help grow your business at www.davantidigital.com . Let?s face it. The world has evolved. Today, everything is on the internet, and that goes for marketing and advertising as well. Gone are the days of picking up the phonebook to find a business or service. Social Media and Online Marketing are the wave of the future. If you don?t adapt today, you will get left in the dust. Davanti Digital Media is a full-service Online and Digital Marketing Agency. We don?t think that only the biggest and ?

Source: http://www.almost-media.com/social-media-business/social-media-adds-personality.html

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