Online video marketing should be a key element in your online marketing toolbox. YouTube has millions of visitors each day and you can use this as a marketing tool. Every kind of business could benefit from using the world?s biggest video sharing site to make their business stronger. With anything new comes the challenge of getting started and gaining some knowledge on how exactly to begin. Let me share with you some great tips on how to begin making YouTube work for your business.
Annotations
With each online YouTube video you can add annotations and they are a very important piece of the marketing tool. By adding annotations you give your viewers options by directing them to different content about yourself. You can even to get them to look at other links to other videos about yourself by using this tool. Become familiar with how to insert them into your video and especially on how or when to use them.
Brand Yourself
You need to be able to brand yourself. Claim your channel name! Design it to match your business website and design. You can pick your colors and fonts to make it appear similar to your business theme. This will help you have your own custom design.
Partner Up
Sign up to partner with YouTube. Once you have made yourself known in the world of online video marketing you can sign up to become a YouTube partner. There is nothing better than working with each other to generate more revenue from your videos. By becoming a partner with YouTube you will have access to their tools, content management and analytics.
Promotion
Being a business and trying to get the word out on your new product can be easier if you get connected to YouTube?s promoted videos. They will help you reach your customer and get more video views. This tool will help you by choosing the key words that fit your business; you only pay when someone clicks on your link.
Tagging
You should always use your tagging option. Tagging is the first place you can connect with people. Put as many of your keywords and anything relevant to your business in there. As a business owner, you must think like your customer and understand how they may identify your business. Use those keywords. You can also put words in quotes. That way when your customer searches for you online they can search words in quotes and it will lead directly to you. Be honest with what you are entering in the tag. Make sure what you tag is relevant to what you have in your video. Bad tagging will only lead you to bad comments connected to your video.
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Source: http://www.bayareaseo.net/2011/08/get-found-with-youtube/
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