The Death Of The Impulse Shopper

It's no secret that technology has changed in-store shopping behavior. Whether it be through mobile phones, barcode scanning, or price comparison shopping sites; consumers are more prepared than ever in the store aisle. According to a new study released from Deloitte, nine in 10 shoppers know what they?re buying before they arrive at a store, and more than eight in 10 (83 percent) have a set of brands in mind that they will consider. Of course, when considering the holiday shopping season ahead of us, we know in-store shoppers are more mindful of finding online deals or coupons. According to the study, 80 percent of surveyed shoppers say they do their own research online and have a pre-determined price point and a potential savings amount in mind before they step into a store. Furthermore, two-thirds of consumers shop when they know products will be on sale.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/4_xLPrmxhqE/

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